Our Favorite Headline of the Week
Are Married White Men in Convertibles Doomed to Deafness? The headline on this CNet story does what good headlines are supposed to do: it stops you (or at least it stopped me) and beckons your attention. I don't know about you, but I couldn't resist reading on to learn more. Is it only because I happen to share two of three attributes mentioned (I'm a white married guy, but alas, I'm convertible-less)? That doesn't hurt, I suppose. But I think it's also just inspired headline writing. On the other hand, does the story deliver on the headline's promise (another important but often overlooked element of good headline writing)? On this question, we report; you decide. Meanwhile, you can review earlier favorite headlines here.