Obnoxious Business Jargon, Part Two
Conde Nast's Portfolio Magazine is about to unveil its second print issue, and some readers (including me) are waiting with interest. We're wondering if the second will be nearly as bad as the debut issue, which was roundly (and rightly) panned. Its editor, Joanne Lipman, earlier presided over puffing up the Wall Street Journal with soft lifestyle coverage, but she has thus far turned out to be an unqualified disaster as a magazine editor. Working with all the advantages of the deep pockets of Conde Nast (publisher of the New Yorker, among many other well-known titles), she produced a whole lot of nothing special. So the sharp knives will be out for this next issue.
Anyway, the magazine's companion website, which still considers itself a work in progress (it labels itself "beta"), just published a list of what it considers the most obnoxious examples of business jargon. Like the magazine to which it's married, it's disappointing. The editors seem to have spent about 11 minutes thinking about this one. But they did make a start. How about yours? Any favorite awful business jargon you'd like to add to the list, via comments?
Last year, I posted some outtakes from a much better book-length effort on this subject. The book was entitled: Why Business People Speak Like Idiots--A Bullfighter's Guide.