You Have to Reach People
Right Down in Their Souls
'My language was meant to be transparent and clear. If there was a theme, it was always to simplify, simplify, simplify, to make them feel it in their blood, get it into their skin. You have to reach people in their soul so that they internalize your message. Too many messages are just internal gobbledygook.'
--former GE chairman Jack Welch, who no doubt reached more than his share of people deep in their souls, many of them, alas, through the medium of a pink slip during his infamous "Neutron Jack" days.