To Be the Best Writer You Can Be,
He Recommends Hitting the Sauce
'Many people -- and I think I am one of them -- are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.'--David Ogilvy
For the last several weeks, I've been helping a large advertising agency redevelop a website for one of its clients, a Fortune 500 company (I'll add a link when it goes live, perhaps in a couple of weeks). It's been both a fun and demanding project (not mutually exclusive concepts) in which I've learned much and met some marvelous people. But one thing struck me early on: this agency, in a business where staff is routinely expected to sometimes work long hours depending on project demands, has plenty of free consumables (food and beverages, including free esspresso machines) on hand to take the edge off. So far so good. But I was still a bit taken aback to see that beer was among the freebies. That is, until I came across the above quote yesterday in an email newsletter, from a man who's considered the father of the advertising business. If he says it works, who are we mere mortals to argue? I'm just glad the brandy has been updated to beer for the current generation.